Merge of Altadis and Imperial tobacco Belux
Management of the new structure (+/-100 HC)
Development of the sales and the new portfolio.
Luc Hyvernat
General manager Imperial Tobacco Belux
Bruxelles, Belgium
Luc Hyvernat | English | French |
Schools attended |
2006 - 2008 : Altadis |
Director Western Europe - Hamburg/Paris
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Management of Western Europe profit center. 6 subsidiaries (180 people) and 8 partnerships. Net sales >350 Mn€. Consolidation of market share and profit of Western Europe cigarette Business Unit. Main Brands: Gauloises, Fortuna. | |
Industry: Consumer Goods |
2004 - 2006 : Altadis |
Area Director: Germany-Austria-Switzerland - Hamburg
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Leadership of the German speaking area: GM of Germany and management of the Austrian and Swiss markets. Net sales > 200 M€ Development of the sales of Gauloises on the area. | |
Industry: Agribusiness and agriculture |
2001 - 2004 : Altadis |
General manager Germany - Hamburg
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Management of the marketing subsidiary and of the 2 commercial distributors. Definition, implementation and control of the marketing & sales plans in Germany. Yearly growth of volumes, net sales & Profit. Main Brand: Gauloises | |
Industry: Agribusiness and agriculture |
1999 - 2000 : Altadis |
Marketing group manager - Paris
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Gauloises, Lucky Strike and Royale marketing group manager for the French market. | |
Industry: Agribusiness and agriculture |
1998 - 1999 : Seita |
Roll your Own product manager - Paris
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Responsible for the Amsterdamer range and a portfolio of 25 RYO and pipe products. Net sales of 60 mn € mainly in France and Europe. | |
Industry: Consumer Goods |
1996 - 1997 : Seita |
North America & French West Indies market manager - Paris
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Management of 6 agents and 2 subsidiaries. Consolidation of market share and profit increase of the area. | |
Industry: Agribusiness and agriculture |
1995 : Seita |
Sales & Marketing coordinator for Asia/Pacific - Paris
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Coordination and reporting subsidiaries-HQ Closure of several JVs. | |
Industry: Agribusiness and agriculture |
1992 - 1994 : Seita |
General manager Hungary - Budapest
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Creation and management of the Hungarian subsidiary. Developmment of the sales of Gauloises (Net sales 1,2 Mn€ in 94). 1991: market manager assistant for Hungary and Czechoslovakia | |
Industry: Agribusiness and agriculture |

